So I did it! Ever since I've seen this shoe out on Shoedazzle I hads to have it!!! Now mind you, I haven't worn heels in YEARS and it's been even longer since I've worn stilettos!! Yes! Even longer!!! So....I fear these shoes will be beautiful, yet, will never leave my closet!
I won't feel bad, however, if that is the case since the proceeds of the purchase will go to the Children's Hospital in Los Angeles.
Proceeds to Benefit Children’s Hospital Los Angeles
Los Angeles (February 16, 2011) – Partnering with another fashion-forward celebrity for a good cause, ShoeDazzle® today announced the release of Melanie Brown’s “Mel B” shoe. The limited-edition, blinged-out pump will be sold exclusively to ShoeDazzle members, with 100% of profits donated to Children’s Hospital Los Angeles.
“I was thrilled when ShoeDazzle approached me to participate in their Celebrity Design Program for Charity,” said Mel B. “Designing a shoe has been my life-long dream, and being able to do that for charity is truly rewarding. I am very excited about this dazzling pump!”Mel B, best known as a Spice Girl and “Dancing with the Stars” contestant, was inspired by the patients of Children’s Hospital Los Angeles who attended her ShoeDazzle design session.
The children wanted the shoe to be “soft and comfortable” on the inside and “daring” on the outside. The finished product, available on March 14, 2011 at ShoeDazzle.com, is a nude pump with a stunningly bejeweled high-heel and a leopard print inside.
Children’s Hospital Los Angeles (www.chla.org) is L.A.’s first and largest hospital dedicated to treating children.
“We are enormously grateful to Mel B and ShoeDazzle for their generosity in support of Children’s Hospital Los Angeles and the many patients and families we serve. It was a wonderful experience for our patients to meet Mel B and to select and design a shoe that will benefit the hospital,” said DeAnn Marshall, Vice President and Chief Marketing Officer.
Prior to the Mel B’s shoe release, ShoeDazzle partnered with actresses Kristen Bell and Kristin Chenoweth for their “Design A Shoe” program. The website launched its first cause-marketing campaign in October 2009, offering a pink pump benefiting Susan G. Komen for the Cure during Breast Cancer Awareness Month. Most recently, ShoeDazzle designed a special red pump and clutch bag to support WomenHeart and raise awareness for American Heart Month.
About ShoeDazzle®
ShoeDazzle is the leading online styling service delivering personalized monthly shoe, handbag and jewelry recommendations to members from its team of top celebrity stylists. Each recommendation speaks to au courant fashion trends and is selected based on each member’s own distinctive sense of style. The company, which was founded by Brian Lee, Robert Shapiro, MJ Eng, and Kim Kardashian, who serves as the site’s Chief Fashion Stylist, was launched in March 2009 and now boasts over 600,000 Facebook fans. ShoeDazzle, the first and most successful online styling service, allows members to experience the personalized service of shopping on Rodeo Drive at an affordable cost. ShoeDazzle’s no-obligation monthly membership cost of $39.95 includes the stylists’ service, your choice of a pair of shoes, a handbag or a jewelry set, and free shipping both ways with easy returns. Visit http://shoedazzle.com for more information.
About Children’s Hospital Los Angeles
Children’s Hospital Los Angeles is one of the nation’s best children’s hospitals serving more than 97,000 patients each year with physicians specializing in more than 100 subspecialties. Children’s Hospital is one of only eight children’s hospitals in the nation – and the only one in the western United States – named to the national “Honor Roll” of children’s hospitals in the 2010 U.S. News & World Report rankings for clinical excellence. Children’s Hospital is preparing to open a $636 million, 317-bed state-of-the-art facility in July 2011 that will further expand services and capabilities at its main campus on Sunset Boulevard in Hollywood, Calif., as well as increase the ability to provide family-centered care to residents throughout the region.
